Hyper-casual Production

Project Info

Name:

MULTIPLE

Client:

TABTALE, CRAZY LABS, VOODOO

Year:

2020-2021

Hypercasual production is a lot about prototyping and idea pitching. Generally, the only successful ideas are extremely relevant to current meme-culture. Fun ideas are not always enough, but engaging ads are more important. I started off as an artist (and also pitched ideas, everyone did that), later on I was a production lead. The production was discontinued in 2021.

Roles: Game Artist, Hyper-Casual Project Pipeline Lead
Tools: Blender, Adobe Photoshop, Trello, Unity
Responsibilities:
- 3D-modeling and texture work
- App icons
- Prefab setup in Unity
- Project management and sprint planning
An important part of the pipeline was creating pitches and advertisements out of simple prototypes to measure audience engagement.

Since it was a very prototype/pitch heavy production, a video of all the fun prototypes will work better here. Enjoy!

App icons for various prototypes that went into production.

Here's an example of a puzzle/sorting game concept (on the left) and a quick prototype with functionality on the right.